How I start with a business
Method: measure before touching
Before touching anything, we measure what hurts: how long a WhatsApp takes to get answered, how many bookings don't show up, how long a quote takes. Then two quick wins on the business's own accounts, and the team using AI with clear rules. I'll share the first full case here, with real numbers, whatever they are.
- baseline
- one week of measuring, before touching anything
- metrics
- WhatsApp first response (median) · bookings and no-shows · minutes per quote · % of the team using AI on personal accounts
- quick wins
- 2 quick wins on the business's own accounts: WhatsApp Business reminders · quick replies and catalog · quotes with a business AI plan
- data
- only green and yellow goes into AI · anonymized notes
- results
- measured 30 days later and shared in full, whatever they are